It’s safe to say that the world has evolved in such a rapid way. In the blink of an eye, technology has skyrocketed and landed on the moon, and with that came the advancement in all other areas, including the vast world of Marketing. Remember when people used to listen to the radio and read the newspaper? You gotta admit it, those were the days. Oh, the things we’d give to go back to those simpler days. Anyways, enough reminiscing about the past. The point is that marketing has shifted 180 degrees and has become entirely digital, from social media ads to email marketing and influencer marketing. That all might sound great, but unfortunately, you can’t have a rainbow without a bit of rain. There are existing challenges that marketing agencies have to face due to the rapidly advancing technology. Let’s take a look at these six marketing agency problems that you should try to avoid.
Disregarding Your Unique Selling Point
Developing a unique selling point and focusing on it has become a big challenge for marketing agencies. The reason? Well, the digital transformation that’s occurring in the world. With this transformation, consumers now have more access to a larger number of options to choose from, so marketing agencies must provide a unique selling point to give the consumer a reason to choose you and not your competition. Keep in mind that your unique selling point doesn’t necessarily have to be something that you offer that your competitors don’t. Many marketing agencies think that if they provide the same things as their competitors, they won’t have anything unique about them. False, false, false! It’s not about what you offer; it’s about how you offer it. A unique selling point should not be underestimated but rather should be strategized and worked on to give your customers what they want.
Targeting the Wrong People
This is a marketing agency problem that has existed forever. Wrong targeting will kill your business. Did you know that 72 percent of marketing agencies have confessed that they don’t know who their target audience is? That doesn’t look too good for a type of agency that’s supposed to know all about audience targeting. It’s happened with others, and it can happen with your marketing agency. The reason is that they don’t know anything about their customers or how to target them. Thankfully, there’s a way to solve this problem. Wanna know what it is? Invest in learning more about consumers. This can be done by looking at the big data and numbers you can get through online searches, online transactions, and so much more.
Not Hopping on the Digital Wagon
Let’s get one thing straight. Your marketing agency will not last if it doesn’t incorporate and work in the digital world. Sticking to old-school methods might be useful for other things, but not when it comes to selling and reaching the consumers. People pretty much live online; they spend most of their time on social media or the internet, and that’s why yours and every other marketing agency should hop on the digital wagon and take on the digital world. It’s understandable why these agencies might find it challenging to learn and keep up with these digital and technological updates continually changing. When you think you finally got the hang of social media, you get introduced to the world of Big Data and analytics, which is not so easy to get used to at first. The solution to this problem is taking a couple of courses and learning about marketing’s digital world.
Little Attention to Detail
People love knowing that you care about them, and that’s why your marketing agency should put in more effort to pay attention to the little details when marketing. Since there is a considerable percentage of the world that is online, it’s easier now more than ever to get in touch with your consumers and ask about them. Whether it’s personalizing their emails with their first names, sending a happy birthday message, or checking up on them when they’ve been inactive for a while, these little details can impact the way in which your consumer sees you. One of the marketing agency problems that can happen is not having enough attention to these details that can change the relationship between the business and the customer.
Lack of Communication
One of the many marketing agency problems faced without actually realizing that there is a problem is the lack of communication between the agency’s internal departments. Say there is a new campaign that is being worked on; there must be coordination between the copywriter, the graphic designer, and the developer, for example. Not having this communication or coordination will lead to a waste of time re-doing all the work because it was not done comprehensively the first time by any of the team members. Working in a unified flow is key to a successful and efficient business. There are different forms of communication and task management platforms to help your business’s workflow run smoothly among team members and enhance the agency’s communication system.
One of the biggest mistakes that marketing agencies can make is thinking that they need to be present absolutely everywhere to attract attention and drive sales. That can’t possibly be any more untrue than it already is; marketing agencies need to realize that each platform and channel available, whether online or offline, is tailored for a specific type of consumer. For example, if you’re trying to promote your cookies sale, going on LinkedIn is probably not the best idea. Simple market research and analysis will tell you exactly where your specific consumers are located. Based on this information, you can go ahead and execute your marketing strategies over there.