Points Per Deliverable v3.1 (OMD packages Related Points Only)

Description Unit Points
Business Manager Setup And/or Linking 1 Channel/1 Account 400
SM Account Creation 1 Channel/1 Account 500
SM Account Setup 1 Channel/1 Account 200
SM Account Update 1 Channel/1 Account 200
Digital/SM Post Content 1 Post/ 1 Slide60
SM Caption's Content 1 Post / 1 Slide90
Digital/SM Post Design 1 Post / 1 Slide90
Digital/SM Post Adaptation 1 Adaptation 50
Digital/SM Designed Story 1 Story 60
Digital/SM Story Adaptation1 Story 50
SM Store Installation 1 Channel 900
SM Outreach 1 Sprint/Channel500
SM Management 1 Sprint/Channel500
Social Media Strategy 1 Strategy 1500
Social Media Audit 1 Unit800
Social Media Competitors Benchmarking1 competitor 250
SM report 1 Platform 200
Pixels and Tag setup/ Implementation 1 Pixel/ 1 Tag 50
Content Writing (Blogs/Translation/PPT …) up to 500 Words 350
Logo Design 1 Logo 2900
Logo Uplift 1 Logo 1900
Branding Guidelines1 Guideline Booklet 1500
Brandbook 1 Brandbook 3500
Stationary Design 1 Unit 120
Presentation Design 1 Slide90
E-Book/Freebie (design) 1 Page 90
E-book/Freebie Cover Design 1 Cover 200
Offline Design 1 Design 400
Offline Design Adaptation 1 Design 170
Company Profile Design 1 Page 200
Packaging Design 1 Design 1000
Packaging Adaptation 1 Design 400
Gif Creation 1 Gif200
Motion graphic 30 Secs1500
Logo Animation 1 Animation 500
Webpage Design 1 Page500
Web Popup Design 1 Popup 70
Brochure Design 1 Page 250
Photo retouching 1 Picture70
Brochure Content 1 Page 120
Company Profile Content 1 Page 270
Company Profile Content Uplift1 Page 150
Sales Copy 1 Page 1500
Webpage Content 1 Page/ upto 500 words 350
Web Popup Content 1 Popup 60
Photoshoot Oversight 1 Hour/ 1 Location 150
Reels Video Editing 30 Secs350
Reels Video Adaptation 30 Secs100
Corporate / Commercial Video Editing 30 Secs750
Corporate / Commercial Video Adaptation30 Secs200
Photoshoot/ Videoshoot 1 Hour/ 1 Location 300
Event/External Photoshoot management/coordination 1 Hour/ 1 Location / 1 Event200
Moodboard 1 Unit 600
Shotlist 1 Unit 400
Reels content creation ideation 1 Video / 1 Idea 100
Reels Content Creation shoot1 hour / 1 Location 100
Video/Voice Over Script 30 Secs300
Webpage Development 1 Page700
Website Technical Audit 1 Audit650
Website Marketing Audit 1 Audit650
Website benchmark 1 Web/1 Competitor 250
Website Site Map 1 Website400
Funnel Structure / Customer Journey 1 Funnel / Journey 1500
Funnel Simulation 1 Funnel 500
Web Popup Development 1 Popup 150
Email Newsletter setup 1 Email 60
Email Automation Setup1 Email 60
Email Automation Setup1 Workflow 400
Email Outreach 1 Campaign 900
Chatbot 1 Block40
Chatbot 1 Workflow 600
Business Naming 1 Name (3 options )2700
SEO Setup 1 Website 700
SEO Management 1 Sprint/ 1 Website 700
SEO Report 1 Report 600
Technical Setup 1 Platform / 1 Software 400
JMH Team's Casting 1 member/ 1 hour 150
Ad Campaign Setup 1 Campaign / avatar/ Idea800
Ad Campaign Management 1 Sprint / 1 Campaign 400
Ad copy 1 Copy/ 1 Ad/ 1 Variation 90
Media Plan1 Unit/ 1 Campaign 1000
Media Buying Report 1 Report 500
Media Buying Strategy 1 Strategy 2100
Market Research | Quantitative1 Unit 1000
Market Research | Qualitative 1 Unit 1500
Communication strategy | MARCOM1 Unit 1900
SWOT 1 Unit 500
IMC1 Unit2200
FAB Recommendations 1 Unit 800
PESTEL1 Unit400
Segmentation 1 Unit 750
Avatar / Persona's Identification1 Unit 600
Needs & Wants 1 Unit 300
Pricing Strategy 1 Unit 800
Product Strategy 1 Unit 1200
Distribution Strategy 1 Unit 800
Promotion Strategy 1 Unit 1500
Marketing Mix Conclusion1 Unit 450
Product Development 1 Unit 750
Marketing Timeline preparation 1 Unit 800
Mystery Shoping walkin 1 shop 150
Content Strategy 1 Unit 800
Branding Strategy 1 Unit 4000
Action Plan 1 Unit 600
Retention Strategy 1 Unit 1500
Printing Follow-up 1 unit 300
Marketing Strategy 1 unit 2500
Marketing Benchmark Upto 7 criteria/6 competitors2300
Data Scraping Monitoring & Management 1 Sprint / 1 Campaign 300
USP 1 unit 600
Positioning 1 unit 800
Marketing Plan conclusion 1 unit 1500
Marketing Report 1 Report 1200
Campaign Planning 1 Unit 1500
Campaign Management 1 Unit / 1 Sprint 500
Additional Work Not Mentioned 1 Working Hour 400
Meetings (Client's Office)/ Site visits1 Hour800
Meetings (JMH Offices) / Calls 1 Hour400