Points Per Deliverable v4.0

#Description Unit Points
1Business Manager Setup And/or Linking 1 Channel/1 Account 100
2SM Account Creation 1 Channel/1 Account 100
3SM Account Setup 1 Channel/1 Account 150
4SM Account Update 1 Channel/1 Account 200
5Digital/SM Post Content 1 Post/ 1 Slide30
6SM Caption's Content (LinkedIn Excluded) 1 Post / 1 Slide50
7Digital/SM Basic Post Design 1 Post / 1 Slide70
8Digital/SM Creative Post Design 1 Post 170
9SM Caroussel Basic Design 1 slide 35
10SM Caroussel Creative Design 1 Slide 90
11Digital/SM Post Adaptation 1 Adaptation 50
12Digital/SM Designed Story 1 Story 90
13Digital/SM Story Adaptation1 Story 50
14SM Store Installation 1 Channel 900
15SM Outreach1 Sprint/Channel500
16SM Account Management 1 Sprint/Channel250
17SM Community Management Upto 10 hours / Sprint 600
18Social Media Marketing Strategy 1 Strategy 1500
19SM report & Conclusion 1 Platform 200
20Pixels and Tag setup/ Implementation 1 Pixel/ 1 Tag 50
21Content Writing (Blogs/Translation/PPT …) up to 500 Words 350
22Logo Design 1 Logo 2900
23Logo Uplift 1 Logo 1900
24Branding Guidelines1 Guideline Booklet 1500
25Brandbook 1 Brandbook 3500
26Stationary Design 1 Unit 120
27Presentation Design 1 Slide90
28E-Book/Freebie (design) 1 Page 90
29E-book/Freebie Cover Design 1 Cover 200
30Offline Design 1 Design 400
31Offline Design Adaptation 1 Design 170
32Company Profile Design 1 Page 200
33Packaging Design 1 Design 1000
34Packaging Adaptation 1 Design 400
35Gif Creation 1 Gif200
36Motion graphic 30 Secs1500
37Logo Animation 1 Animation 500
38Webpage Design 1 Page500
39Web Popup Design 1 Popup 70
40Brochure Design 1 Page 250
41Photo retouching 1 Picture70
42Brochure Content 1 Page 120
43Company Profile Content 1 Page 270
44Company Profile Content Uplift1 Page 150
45Sales Copy 1 Page 1500
46Webpage Content 1 Page/ upto 500 words 350
47Web Popup Content 1 Popup 60
48Photoshoot Oversight 1 Hour/ 1 Location 150
49Reels Video Editing 30 Secs350
50Reels Video Adaptation 30 Secs100
51Corporate / Commercial Video Editing 30 Secs750
52Corporate / Commercial Video Adaptation30 Secs200
53Photoshoot/ Videoshoot 1 Hour/ 1 Location 300
54Event/External Photoshoot management/coordination 1 Hour/ 1 Location / 1 Event200
55Moodboard 1 Unit 600
56Shotlist 1 Unit 400
57Reels content creation ideation 1 Video / 1 Idea 100
58Reels Content Creation shoot1 hour / 1 Location 100
59Video/Voice Over Script 30 Secs300
60Webpage Development 1 Page700
61Website Technical Audit 1 Audit650
62Website Marketing Audit 1 Audit650
63Website benchmark 1 Web/1 Competitor 250
64Website Site Map 1 Website650
65Funnel Structure / Customer Journey 1 Funnel / Journey 1500
66Funnel Simulation 1 Funnel 500
67Web Popup Development 1 Popup 150
68Email Newsletter setup 1 Email 60
69Email Automation Setup1 Email 60
70Email Automation Setup1 Workflow 400
71Email Outreach 1 Campaign 900
72Chatbot 1 Block40
73Chatbot 1 Workflow 600
74Business Naming 1 Name (3 options )2700
75SEO Setup 1 Website 700
76SEO Management 1 Sprint/ 1 Website 700
77SEO Report 1 Report 600
78Technical Setup 1 Platform / 1 Software 400
79JMH Team's Casting 1 member/ 1 hour 150
80Ad Campaign Setup 1 Campaign / 1 adset / Up to 2 ads 400
81Ad Campaign Management / Monitoring 1 Sprint / 1 Campaign200
82Ad Campaign Optimization 1 Adset/upto 2 ads 200
83Online Ad Static Visual Design 1 Visual 150
84Online Ad Static Visual Design variation 1 Variation 80
85Ad copy 1 Copy/ 1 Ad/ 1 Variation 50
86Media Plan1 Unit/ 1 Campaign 200
87Media Buying Report 1 Report / 1 platform 200
88Media Buying Strategy 1 Strategy / 1 Market / up to 3 Competitors / up to 3 Personas / Up to 3 Products or services / Up to 3 Objectives 2900
88.1Media Buying Strategy ADD-on Additional 1 Persona or 1 Market or 1 Competitor or 1 Persona or 1 Product or service or Objective200
89Market Research | Quantitative1 Unit 1200
90Market Research | Qualitative 1 Unit 1700
91Communication strategy | MARCOM1 Unit 1900
92SWOT 1 Unit 500
93IMC1 Unit2200
94FAB Recommendations 1 Unit 800
95PESTEL1 Unit400
96Segmentation 1 Unit 750
97Avatar / Persona's Identification1 Unit 600
98Target Audience Identification/Setup 1 Target Audience 180
99Needs & Wants 1 Unit 300
100Pricing Strategy 1 Unit 1300
101Product Strategy 1 Unit 1200
102Distribution Strategy 1 Unit 800
103Promotion Strategy 1 Unit 1500
104Marketing Mix Conclusion1 Unit 450
105Product Development 1 Unit 750
106Marketing Timeline preparation 1 Unit 800
107Mystery Shoping walkin 1 shop 400
108Content Strategy 1 Unit 1200
109Branding Strategy 1 Unit 4000
110Action Plan 1 Unit 300
111Retention Strategy 1 Unit 1500
112Printing Follow-up 1 unit 300
113Marketing Strategy (Other) 1 unit 1500
114Marketing Benchmark (Other) 1 criteria / 1 competitor150
115Product Benchmark1 criteria / 1 competitor100
116Promotional Benchmark1 criteria / 1 competitor150
117Price benchmark1 criteria / 1 competitor80
118Distribution Benchmark1 criteria / 1 competitor100
119Data Scraping Monitoring & Management 1 Sprint / 1 Campaign 300
120USP 1 unit 600
121Positioning 1 unit 800
122Offers And Bundles1 Campain 800
123Increasing Price strategy1 Unit 1200
124Marketing Distribution Plan1 Unit 900
125Financial Projection And Proformat 1 Unit 800
126Marketing Plan Gathering & Filing 1 Unit 600
127Marketing Plan conclusion 1 unit 1500
128Marketing Report 1 Report 1200
129Marketing Campaign Planning 1 Campaign 2000
130Marketing Campaign Management 1 Unit / 1 Sprint 500
131Additional Work Not Mentioned 1 Working Hour 150
132Meetings (Client's Office)/ Site visits1 Hour800
133Meetings (JMH Offices) / Calls 1 Hour300