SEO content writing is a science and algorithm that is absolutely crucial for any business’s growth and conversion rates. If you don’t know how to write to rank, you definitely need SEO content writing tools. Thankfully, SEO content writing is something that you can learn. There are specific rules that you have to follow to please the Google algorithm. If Google’s happy, you will be too! That’s how it works for organic traffic – as in the traffic that comes purely from your SEO, not something you pay for. You can pay for advertisements on Google, but why would you? Especially when there are ways that you can get organic traffic! Here are the SEO content writing tools you need to rank on the first page of Google – the golden pages!
The SEO Content Writing Tools – Top Ranking Factors!
The top-ranking factors for SEO are quite a few, but it isn’t tricky nor tiring to follow them! You won’t have the Google spiders crawling all over your website just to be branded as spammy content! Not when you use these content writing tools. Do you want to rank? Well, take notes. This is all you need to make sure Google gives you its nod of approval. That’s the first step to actually rank. If you follow these steps, you will definitely have a much bigger chance to get organic traffic. But, you also have to have something good to offer. You can’t just use SEO content writing tools for a bunch of gibberish and expect yourself to rank. Google’s pretty smart! But following these rules will definitely give you an edge. Let us begin!
High-Quality Content
It’s all about quality when it comes to SEO. The first thing you have to keep in mind when SEO content writing is that you have to provide factual content that is both useful and unique. Why else would a person want to stay on your website if it doesn’t have any use to them? Quality content is what compels them to stay! Think about what you want to provide people with through your website, and put them into your content in an accurate and comprehensive form. All your content should be original; you can’t just steal content off somebody else’s page and think Google will let you get away with it. Even the pages you cite your information from should be authentic and credible. Google takes all these things into account when they’ve got their crawlers all up in your content. You can even check Google’s very own Search Quality Evaluator Guidelines to understand what it considers as high-quality content. This is the most essential part of SEO content writing. If you do this part right, you’re a shoo-in in the SEO game. Your content is your foundation for SEO, and lousy content just ruins all your efforts.
Keyword Prominence
Keywords, keywords, keywords! Keywords prominence is the key to your SEO content writing – see what we did there? In a nutshell, a keyword is basically what brings people to your page. You’ve actually probably done this a million times in your lifetime. You go on Google, search how to cook lasagna, for example, and then browse the results. In essence, Google provides you with pages with keywords in your search query, like ‘how to cook lasagna.’Your keyword has to be the answer to what a person is searching for. Think about what you do, what you provide, and what your content answers. Your keywords should be related to your scope of work. You should also think about your audience, how they talk, their demographic, their needs, and their interests. Your job is to provide them with an answer! Do some research! Tons of websites offer keyword research tools to help you find out what’s trending.
Keywords with higher search volume show people’s interest. A keyword’s cost per click (CPC) tells you how much other people are willing to pay to advertise their products on these keywords. A keyword’s difficulty shows how hard it is to rank on this keyword. Once you’ve chosen your keyword, you have to incorporate it into your content. This means using your keyword in higher-level headings, in your title, and in the body of your header. Can you guess our keyword? BUT, you can’t go overboard with this. You can’t just go and stuff keyword in every keyword sentence keyword that you keyword have! That’s called overstuffing. Google can and will punish you for that. In SEO content writing, you have to be subtle with your keywords. Incorporate them into your content in a smooth and flowing way! You shouldn’t compromise your readability for the sake of a keyword. Your content will suffer, your ranking will suffer, and your conversion rates will suffer. The number of keywords you have in your content should be a perfect percentage according to your content’s length. The best density falls anywhere between one to three percent of your content. Anything more or less would be detrimental to your ranking.
Grammar & Spelling
Google isn’t necessarily here to test your grammar and spelling skills. We’re human, and we definitely do let a few mistakes slide. But, if you’re going to have many grammar and spelling mistakes in your content, you’re going to have a problem. We’re getting some middle school spelling bee flashbacks. But seriously, all jokes aside, SEO content writing does have to be optimized. Mistakes make your readability harder and more difficult. It also dramatically decreases your credibility and professionalism. Would you ever actually take content seriously if it’s full of spelling mistakes? We can’t even take a restaurant seriously if they misspell something on their menu! If you worry about your grammar and spelling. In that case, you could always resort to widgets, apps, and extensions that help with that, like Grammarly. It isn’t worth losing all your progress because of a few spelling mistakes. And, if you’re unsure of how to spell something or a sentence structure, just Google it! It’s worth it.
Image Optimization
Okay, first things first, you have to have images. People do not want to see block texts and paragraphs without any photos to smooth the blow – even if you have the highest-quality content and the answer to all their problems. It’s overwhelming! You know the saying, “a picture is worth a thousand words”? Well, it’s true! Especially with SEO content writing. You can use pictures or infographics to illustrate what you want to say more visually! We are humans, and we are visual creatures! Also, it helps people find your content through Google image search. How? Well, this all depends on how you use your images in SEO content writing.
You can find the image you need from free stock images like Freepik, design your own with your graphic designer or using Canva, or use an image off Google (just remember to attribute and add a backlink, or else you’d be stealing someone else’s work!). After you’ve found the perfect picture, RENAME THE FILE. This is very important because it helps Google know what the picture contains and what it’s about. Work some SEO magic and add your keyword into the file name. Before you place the image on your website, you have to reduce the file size a bit.
Why?
Well, how many times have you waited for a site’s images to load? How many times have you left said website because of this? Well, reducing a file’s size helps images load faster. This allows you SEO a lot and reduces the bounce rate (how fast people leave your website). You have to compress your images without losing quality – bad-quality photos are one of the worst things you could do to your SEO! You can use websites like Squoosh to reduce file size and maintain quality. The next step is adding it to your website. When you add your image, you have to make sure your alt text or alt tag is added. This is usually a description of the picture – we suggest adding your keyword here too! The alt text helps people know what the image contains if something happens and it doesn’t load. It also helps your readers with visual impairment use screen-readers to understand your content. You’ll appear in the Google image search, and your readers will appreciate it.
Credible Backlinks
So, there are two types of links when it comes to SEO content writing, inbound and outbound links. Outbound links are the websites or pages that you cite and link in your content. While inbound links, or backlinks, are the ones that link back to your content. We already mentioned the importance of citing credible and professional websites in your content. But what if someone links back to you? A backlink is like a nod of respect from different websites. It tells search engines that your content is one that they would vouch for and use for resources. It makes you seem more credible and useful, and it definitely helps with SEO. When you earn backlinks, your SEO content writing immediately gets a boost! That is if it’s a credible backlink. Low-authority or spammy websites should definitely not be linking back to your content. That gives the opposite effect, and your ranking will suffer. You can disavow backlinks to your website through the Google search console help. Other than that, make sure to link other sites with different levels of value (high to moderate), to earn SEO points and get a chance to earn backlinks of your own. You should also link yourself! Link other content that you have, your product page, or landing page. This helps with the traffic all over your website and highlights the parts you want people to see.
User-Friendly Layout
You do not want people to feel overwhelmed or confused when they first visit your page. When your content is engulfed in confusing, difficult to use layout; they’ll probably leave! You have to use a design that’s pretty easy on the eyes and mind. No one likes to feel like they’re technologically impaired because of your website. Make it easy for your audience or visitors to maneuver around your content and easily find what they’re looking for. Your layout plays an enormous role in the bounce rate of your website, and thus your ranking. So, in terms of design, make sure your website has a professional and relaxing layout. In terms of content, choose the right fonts and body structure. Don’t overdo it with the links, or else your text will be a bunch of underlined blue text! Put yourself in your visitor’s shoes.
Mobile-Friendly
Nowadays, most people use their phones to Google things or use different search engines. It’s easier, faster, and more accessible. But, the thing is, not all content is optimized for mobile use. This also influences your SEO content writing and ranking. You have to make sure that your content is optimized for view on a mobile. People spend almost 70% of their time on their phones, so why not put that into fair use? Google actually prioritizes mobile content ever since it switched to the mobile-first index to determine SEO ranking – yikes. This means that if you don’t optimize for mobile, you’re almost invisible on the web. Big mistake. You can check if your website is mobile-crawler friendly through Google Search Console or SEMrush. You can find out what’s stopping your website from being mobile-friendly and fix it. Your SEO content writing efforts will have a better fighting chance with a mobile-friendly experience.
Long-tail Keywords for Voice Search
This is a step that began to gain more popularity after the use of voice search. Let’s be honest, although voice search first began to cater to people with specific disabilities or impairments, other people are just lazy! It’s true! People prefer to go for a voice search rather than type out what they want. And when people use voice search, they tend to be very specific and lengthy. When you’re typing out your search, you might go for two words tops. But, when you’re dictating your search to your phone, odds are you’ll lay out the specifics. This is where long-tail keywords come in handy in your SEO content writing. This way, you can target specific subjects or topics. Long-tail keywords might get you a little less traffic, but they are more likely to generate conversions. You don’t have to use long-tail keywords for all your blogs. But, you can incorporate them in places where your primary target is to bring in conversion.
Page Speed
Now, in terms of SEO content writing, there isn’t much you can do besides optimize your images. But, in terms of SEO in general, page speed is beyond crucial. Your page speed determines your bounce rate, and it determines conversion rates. A higher bounce rate means lower conversion rates, which means lower SEO ranking. You have to make sure that your website is optimized to carry the load on your content and keep your visitors happy. Page speed is the page load time to fully display all the content on this page. It also refers to how long it takes the browser to receive the first byte of information from the server. Page speed is one of the algorithms that decide whether or not your page ranks. Make sure to use SEO practices to improve your page speed and thus your SEO ranking.
Website Encryption
When you’re going to go through all the efforts of SEO content writing and do everything right, website encryption could bring all your actions down. When you’re researching on Google, you must have noticed the HTTP and HTTPS websites. So, in a nutshell, the “s” stands for secure, as in Hypertext Transport Protocol Security. This means these websites include the SSL 2048-bit key, which protects a website’s connection through specific encryption. We won’t go all dev on you now, but in essence, it allows secure connections from a web server to a browser. Website encryptions make sure that user’s activity can’t be tracked or have their information stolen. Back in 2015, Google announced that HTTPS ranking boost could actually be the tie-breaker in a website’s ranking – you get brownie points! A lot of people are aware of website encryption. So, it won’t matter to them if you have the best SEO content writing practices if you don’t have that “s.” This means that website encryptions and security could affect your traffic and conversion rates. People just won’t risk going through your website if they feel that it is unsecured. We live in the digital era!
There are some web browsers like Google Chrome that label non-HTTPS websites as not secure! It gives off a warning that scares off any potential visitors. Would you stay on a website that your browser deemed not safe? We know we wouldn’t, and we’re pretty sure a lot of people feel the same. So, to save all your SEO content writing effort, go for good website encryption.
If you put all these SEO content writing tools into fair use, you’ve got a great chance to make it in the SEO Google algorithm and pass the test! If you don’t use these practices, you’ll be lost in the dark pages of Google – the ones nobody ever visits! You will have to resort to paid advertisements to even show up in Google queries. SEO content writing is a magical superpower that you can actually learn and gain! So, don’t waste your time, and join the algorithm. Get the Google crawlers to work!
