- Full Time
Lebanon, Zouk Mosbeh- 2+
Lebanon, Zouk Mosbeh
2+
Are you our next PPC Media Buying Hero?
Joint Media House is looking for the next PPC Media Buying Hero to join our venture and journey. Dedication, efficiency, effectiveness, and creativity are highly required.
PPC Media Buying Hero Responsibilities:
- Set specific marketing goals
- Ongoing conduct of market research to keep abreast of trends and competitor’s marketing movements
- Design and implement media buying strategies aligned with business targets
- Analyze sales and marketing metrics
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Deploy successful campaigns and own their implementation from ideation to execution
- Launch and optimize various PPC campaigns on different channels (Google AdWords, Meta, LinkedIn …)
- Conducting research and analyzing data to identify and define audiences
- Oversee accounts on search and social media platforms
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Develop written briefs for the team and following it up verbally when needed
- Compiling and distributing financial and statistical information
- Write and/or proofread attractive and concise copy for adverts, when needed.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Control budgets and allocate resources amongst projects
- Suggest and develop new campaigns across multiple channels
- Overlooking marketing campaigns on designated channels.
- Maintain partnerships with PPC ad platforms and vendors
- Monitor progress and submit performance reports
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
- Perform any administrative and/or marketing related task that might be requested by higher management
- Attend any meeting that might be requested by higher management
PPC Media Buying Hero Requirements:
- Proven experience as a PPC Manager
- Experience in data analysis and reporting
- Knowledge of PPC and digital marketing concepts
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.)
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Customer-oriented approach with aptitude
- Professional chartered marketer (CIM) is a plus
- Analytical thinking with strong math skills
- Good time management skills.
- Good teamwork skills.
- Communication skills and networking ability.
- Strong attention to details.
- Good organization and planning skills
- Creativity and writing skills
- Commercial awareness
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- IT skills
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field; AdWords and Facebook Blue Print (Media Buyer) certifications is a plus
